The easy way out
“Kodak was so confident about their marketing capability and their brand, that they tried to take the easy way out” by choosing “partner or buy its way into new industries” whereas “Fujifilm realised it needed to develop in-house expertise in the new businesses”.
This is an extract from The Economist’s Schumpeter blog, about Kodak’s fall. I struck me because I have been struggling with the same woes, recently. By postponing the moment when I finally put my brains to work and try to solve the problems myself, I have only been running around the door without finding it.
Sometimes in life one just has to take a deep breath, and go for it.
Life is never easy, but the reward tastes so much better when it was hard to get.
